![]() The new threshold is part of an $8-per-month subscription service Musk rolled out earlier this year in an attempt to boost Twitter revenue. Some predicted the new name will confuse much of Twitter’s audience, which has already been souring on the social media platform following Musk’s other modifications, including limiting the number of tweets users can read each day. “Twitter’s corporate brand is already heavily intertwined with Musk’s personal brand, with or without the name X, and much of Twitter’s established brand equity has already been lost among users and advertisers.” ![]() “Musk supporters will likely celebrate the rebrand, but it’s a gloomy day for many Twitter users and advertisers,” Enberg said. Linda Yaccarino, the longtime NBC Universal executive Musk tapped to be Twitter CEO in May, posted the new logo and weighed in on the change, writing on Twitter that X would be “the future state of unlimited interactivity - centered in audio, video, messaging, payments/banking - creating a global marketplace for ideas, goods, services, and opportunities.”īut ad industry analysts were less certain about X’s prospects. Musk has made a number of drastic changes since taking over Twitter, including a shift to focusing on paid subscriptions, but he doesn’t always follow through on his attention-grabbing new policy pronouncements. Musk’s Twitter purchase and rebranding are part of his strategy to create what he’s dubbed an “ everything app ” similar to China’s WeChat, which combines video chats, messaging, streaming and payments. In 1999, he founded a startup called X.com, an online financial services company now known as PayPal.Īdditionally, he calls one of his sons, whose mother is singer Grimes, “X.” The child’s actual name is a collection of letters and symbols. ![]() And he started an artificial intelligence company this month called xAI to compete with ChatGPT. The billionaire is also CEO of rocket company Space Exploration Technologies Corp., commonly known as SpaceX. In response to questions about what tweets would be called when the rebranding is done, Musk said they would be called Xs. Musk, CEO of Tesla, has long been fascinated with the letter X and had already renamed Twitter’s corporate name to X Corp. “I mean, do you want to get rid of the Coca-Cola brand if you’re Coca-Cola? Why would you do that?” said Thoreson, who now primarily uses Mastodon. “And they all have the Twitter icon on everything from their website to their business cards.”Ĭhanging all this costs time and money, she added, not to mention the confusion that comes with a previously unknown brand name. “There are so many small businesses and so many nonprofits and so many government agencies and things like that all around the world that have relied on Twitter for many years to push their message and reach people,” she said. A pile of characters removed from a sign on the Twitter headquarters building are seen in San Francisco, Monday, July 24, 2023.
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